Blogs

 

Blog Posts

  • Long-Term Relationships

    Posted Aug 5 by Mike Silva

    What is a mailing list to you? If you think of your mailing list as something that you can use in order to promote your products and try to get sales, then you may be missing out on the true potential of this incredible asset. In reality, a mailing list has much more potential than just a means of ...

  • What is Double Opt-In and Why Does it Matter?

    Posted Aug 5 by Mike Silva

    When you get an autoresponder, you will gain access to a large number of different features and options. Autoresponders can be used simply to send bulk emails but more than that, they can also be used to handle subscriptions, to track data like open rates and much more. And one of the most importan...

  • Techniques to Promote Your Mailing List

    Posted Aug 5 by Mike Silva

    Email marketing can be used to do a lot of things from building trust and authority in your niche to helping you to make more direct sales. Whatever you end up using your mailing list for though, you first need to encourage people to sign up in the first place. This can be easier said than done, es...

  • Top 4 Ways to Improve Your Sender Reputation

    Posted Aug 5 by Mike Silva

    Your sender reputation is a little like a credit rating. This is a score that will be shared between the different email providers and that will be tied to your IP address and domain. Things that can hurt your sender reputation include having lots of emails that bounce, lots of complaints from conta...

  • Email Marketing Mistakes

    Posted Aug 5 by Mike Silva

    You can spend months or even years building a massive mailing list and create something that is highly targeted and filled with incredibly engaged and interested readers. But while this is true, it still only takes a single message to bring your hard work crashing down! Some mistakes are so destruc...

  • More Uses for Your Mailing List

    Posted Aug 5 by Mike Silva

    So, you’ve built a mailing list and now you’re using it to drive more traffic to your site and encourage more sales of your products. You’re developing a stronger relationship as a result and you have cut out the ‘middle man’ as it were by removing Facebook or Twitter f...

  • How to Write Emails That Will Get Read

    Posted Aug 5 by Mike Silva

    Want to write the perfect email for your list? There is no such thing of course, and the ideal message is going to vary from person to person and brand to brand. That said though, there are certainly some ‘best practices’ to keep in mind when you are coming up with your emails and that ...

  • How to Sell Through Email

    Posted Aug 5 by Mike Silva

    Building a mailing list is a fantastic way to make your audience feel as though they are on-board with your message and to gain more trust and more authority within your niche. But while building relationships with your fans or customers is important, what’s also highly important is that you m...

  • How to Promote Your Mailing List With a Blog

    Posted Aug 5 by Mike Silva

    Probably the most common way to promote and grow a mailing list is through a landing page. This is a single page on your website that will be dedicated to selling the merits of signing up. It will detail what the new subscribers can expect to get from signing up and it will provide the opt-in form w...

  • How to Avoid the Spam Filter and Get Into the Primary Inbox

    Posted Aug 5 by Mike Silva

    One of the biggest challenges for email marketers over the years has always been beating the spam filter. The job of the spam filter on most email providers is to prevent unwanted messages from getting in – especially those that might contain viruses, phishing scams or other harmful types of c...